Increasing the Efficiency of Service Sector Enterprises Through the Implementation of Digital Technologies

Abstract

The digitalization of the service sector is becoming a key factor in enhancing the competitiveness of enterprises and ensuring the sustainable development of the regional economy. With the growing demand for high-quality services, the implementation of digital technologies allows for optimizing business processes, improving customer experience, and increasing labor productivity. This article examines the main directions of digitalization in the service sector in the Samarkand region, analyzes current trends, identifies key challenges, and proposes innovative solutions to improve business efficiency. The focus is on using Big Data, cloud technologies, CRM systems, and online services for business management in the service sector.