Panjiyev Husniddin Sharofiddin o’gli. Theoretical Frameworks in Marketing: An In-Depth Analysis of the 4Ps in the Digital Age, Consumer Behavior Theories, and Service-Dominant Logic. MP [Internet]. 2025 Feb. 17 [cited 2025 Apr. 25];57:323-7. Available from: http://miastoprzyszlosci.com.pl/index.php/mp/article/view/6115