Assessment of the Competitiveness of the Enterprise in Conditions of Unstable Economic Environment

Abstract

This article discusses the methodological foundations for assessing the competitiveness of an enterprise, which make it possible to correctly take into account the modern features of managing in the conditions of external economic pressure and the need for structural changes in the Russian economy. The methodology makes it possible to evaluate the characteristics of an enterprise in five main blocks with the subsequent accumulation of the obtained estimates into generalized indicators of competitiveness. The methodology is applicable to enterprises of various sectors of the economy, it makes it possible to assess both current and future competitiveness. The multifactor nature of the model makes it possible to use it to manage the competitiveness of an enterprise, and a limited number of generalizing indicators ensures the convenience of the final assessment.