CHARACTERISTICS OF MODERN ADVERTISING TEXTS

Abstract

e advertising texts really help not to get lost in various goods and services and make the right choice, while others, on the contrary, it is misleading. But what makes an advertising message compelling?  Original design solution, color palette  and of course the text.  Psychology, advertising to create quality advertising text  technology, knowledge in the field of marketing, as well as a certain norm and  it is required to follow the rules, i.e. the "laws" of our language.