INTERCULTURAL CONFLICT AS THE MOST PROBLEMATIC QUESTION IN THE PROCESS OF GLOBALIZATION

Abstract

This article deals with the possible difficulties arising in intercultural communication, as well as the impact of globalization on the development of culture and language. Having conducted a study, we can say that culture has an inextricable link in the development of language. This article examines the main causes of misunderstandings that arise when we encounter a new culture and effective approaches to resolving them.