Development and Promotion of Fashion Branding


  • Makhliyo Aripova Salakhiddinovna PhD researcher, Department of Marketing and management Lecturer, Department of Accounting and Statistics, Bukhara State University, Bukhara, Uzbekistan


the article mainly contains information about the importance of a brand in the fashion business, ways to develop and ways to promote it. In today's advanced age, the fashion brand is recognized as one of the urgent issues, because the fashion band market is mainly organized by the young generations. Therefore, many fashion companies are mainly producing products aimed at young people, while also producing clothes aimed at other segments. At the same time, foreign fashion brands were also analyzed in this article




How to Cite

Makhliyo Aripova Salakhiddinovna. (2024). Development and Promotion of Fashion Branding. Miasto Przyszłości, 49, 522–526. Retrieved from