Specific Features of Trade Rhetoric

Abstract

This article deals with the history and modern-day importance of the rhetoric in linguistics and society. It also demonstrates some examples of pre-historic authors about the rhetoric and its influence. There are given several important features of rhetoric and trade rhetoric in real-life cases in society. This article also illustrates some significant peculiarities of trade rhetoric and culture of speech altogether. The dependence between a speaker and an audience is depicted with different kinds of examples and scientific definitions in the article. The rhetoric of the sales staff allows to successfully overcome the problems of training traders, the formation of their communicative skills, since rhetoric involves the development of verbal thinking and the development of speech communication, taking into account the peculiarities of the economy sphere.