Analysis of the Impact of Retail Banking Services on the Efficiency of Banking Activity

Abstract

This article examines the impact of retail banking services on banking performance. Through a comprehensive analysis of relevant literature and empirical data, the authors examine various dimensions of retail banking services and their impact on bank performance. The article examines the impact of retail banking services on revenue and customer acquisition. Retail banking services are important in increasing the bank's income, improving customer relations and improving the economic efficiency of banking operations. In general, the article provides a comprehensive analysis of how retail banking services contribute to the effectiveness of banking activity and the example of joint-Stock Commercial Bank with foreign capital “HAMKORBANK”.