ANALYSIS OF A PROGRAM THAT PROVIDES ADDITIONAL SERVICES FOR VISITORS TO RESORTS
Keywords:
Resort, Additional services, Visitor experience, Hospitality industry, Revenue growth, Guest satisfaction, Program evaluation, Challenges, Best practices, PersonalizationAbstract
This paper presents an analysis of a program aimed at enhancing visitor experience in resorts through the provision of additional services. In an increasingly competitive tourism industry, resorts are constantly seeking innovative ways to attract and retain guests. One such strategy involves offering a range of supplementary services beyond traditional accommodations and amenities.
The study begins by outlining the various types of additional services commonly offered in resorts, including recreational activities, spa treatments, culinary experiences, and cultural excursions. It then delves into the motivations behind the implementation of these programs, such as increasing revenue, differentiating from competitors, and improving guest satisfaction.
