Metaphor and Technology. Exploring the Role of Metaphor in Shaping User Experience and Interface Design

Abstract

Metaphor plays a vital role in understanding and interacting with our technology. This article explores the importance of metaphor in user experience and user interface design, focusing on how metaphors can improve usability, facilitate learning, and create engaging experiences for users. Drawing on insights from cognitive linguistics, psychology and design theory, we explore how metaphors are used in technology to bridge the gap between complex systems and user understanding. We discuss the influence of cultural and linguistic factors on metaphorical representations in technology and propose strategies for using metaphor to improve user experience and user interface design.