The Importance of Innovative Measures in Increasing the Competitiveness of Construction Products

Abstract

Innovation plays a crucial role in enhancing the competitiveness of construction products, yet challenges remain in integrating innovative strategies effectively. While prior studies highlight the importance of innovation in economic growth, there is a lack of focus on its direct impact on the construction industry. This study examines the role of innovative measures in improving the competitiveness of construction products by analyzing key economic, technical, and market factors. Through qualitative research, we explore the significance of advanced production techniques, resource efficiency, and market adaptation strategies. Findings reveal that integrating scientific advancements and innovative management practices enhances product quality, cost-effectiveness, and long-term market sustainability. The results suggest that construction firms must adopt continuous innovation to maintain competitiveness in a dynamic market. This study emphasizes the need for policy support, investment in research, and strategic innovation adoption for the sustained growth of the construction sector.